With the winter season right around the corner it is inevitable that people will get sick, more often than usual. Heinz has recognized that fact and turned it into an opportunity with the following Facebook campaign. The idea is to offer its consumers the opportunity to customize a message on the can of soup and get it delivered anywhere as a sort of "get well soon" gesture. It is a great away to raise awareness and provide positive exposure for its brand.
http://www.bestadsontv.com/ad/40464/Heinz-Get-Well-Soup
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