In this day and age technology is all about speed. Fast computers, fast cars, fast phones. Lets focus on the latter. The 4G network is hands down the fastest mobile network in the world and it was first introduced in Finland by service provider Sonera. The agency assigned with the task of informing the public? None other than DDB. They were faced with the challenge of advertising the 4G network and proving its speed using only traditional media. The solution? A game set up in a magazine which utilizes your mobile device to allow you to engage in a "speed reaction test". The result was pure genius and is a true example of where the advertising industry is heading.
http://www.bestadsontv.com/ad/40125/Sonera-Speed-test
No comments:
Post a Comment