Tuesday 8 November 2011
Sex in person is overrated, try this for a change!
Sex is one of the main aspects that drives civilization, that being said Durex has taken advantage of the human need for sex in a unique and creative approach. The agency responsible for the misleading of millions of young adults? Buzzman Paris. The ad is simple, you go to the durex campaign's website where they will introduce a new method of having intercourse with your dream partner. Did I get your attention now? Once you've chosen your mate you will be asked to place your five fingers on the screen where you will engage in "digital love", or in other words the computer will talk dirty to you. After a brief few moments, well why spoil the surprise! Find out for yourself here!
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That was a pretty out of the box idea. I think advertisements that make you interact with it will resonate more with the viewer.
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