Saturday 5 November 2011

Decisions Decisions Decisions

Life is all about decisions wether you are deciding what kind of cereal you are in the mood for in the morning or deciding which route you would like to take to get to work, there is always a choice to be made. Range Rover has taken advantage of this fact and created an engaging new movie/game in which you the user, make life decisions for someone else. Nothing says interactive like immediate live feedback and that is exactly what Leo Burnett has delivered for Range Rover. A movie clip of the outcome will immediately play depending on the decision you have made which creates a different movie experience for each individual viewer. The ad is meant to promote awareness about the new Range Rover Evoque model and it does so very well. Take a tour for yourself and enjoy the show!

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