The candy icon is known for its notoriously funny television spots. Considering that we are in the digital age, advertising on television simply will not suffice. The web is a MUST have medium for any successful advertising campaign and Skittles did not disappoint. They have released a series of online videos which engage the viewer in a whole new way, physically. The premise of these videos is to have the viewer place their index finger on a predefined point on the screen and watch as a story unveils itself around their finger. These videos went viral as expected and captivated a whole new audience, well at least I know a purchased a pack of Skittles after watching it and that boys and girls is success!
Watch the video here
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