Sex in person is overrated, try this for a change!

Sex is one of the main aspects that drives civilization, that being said Durex has taken advantage of the human need for sex in a unique and creative approach. The agency responsible for the misleading of millions of young adults? Buzzman Paris. The ad is simple, you go to the durex campaign's website where they will introduce a new method of having intercourse with your dream partner. Did I get your attention now? Once you've chosen your mate you will be asked to place your five fingers on the screen where you will engage in "digital love", or in other words the computer will talk dirty to you. After a brief few moments, well why spoil the surprise! Find out for yourself here! 

http://digital-love.org/

Speed beats all, 4G speed that is

In this day and age technology is all about speed. Fast computers, fast cars, fast phones. Lets focus on the latter. The 4G network is hands down the fastest mobile network in the world and it was first introduced in Finland by service provider Sonera. The agency assigned with the task of informing the public? None other than DDB. They were faced with the challenge of advertising the 4G network and proving its speed using only traditional media. The solution? A game set up in a magazine which utilizes your mobile device to allow you to engage in a "speed reaction test". The result was pure genius and is a true example of where the advertising industry is heading.

http://www.bestadsontv.com/ad/40125/Sonera-Speed-test

Mentos destroys your negative tweets!

In the world of online advertising humour is king, and that was the approach taken by The Martin Agency. This is mainly a Facebook campaign which consists of hilarious videos of Dragee, a zen like character destroying "negative tweets"...literally. A couple more videos are included of Dragee remaining positive under some entertaining circumstances. The campaign works very well to add life to a rather dull brand image. Overall I believe this was a great execution, made me laugh quite a bit.

http://www.facebook.com/MentosUS?sk=app_205435616139254

Samsung wants you to be a spy

As technology progresses, electronic devices seem to get smaller and slicker. The Samsung series 9 laptop is no exception with its sleek black design, James Bond would be proud. Of course no great product means anything without great marketing and that is where The Barbarian Group comes in. This agency has created an online interactive game for the Samsung series 9 laptop, which promotes the product through a series of games and sweepstakes. This is a great way to increase trial usage among its target market. It is also quite entertaining.

http://pages.samsung.com/us/tweetcracker/index.html

Winter is back, time for soup!

With the winter season right around the corner it is inevitable that people will get sick, more often than usual. Heinz has recognized that fact and turned it into an opportunity with the following Facebook campaign. The idea is to offer its consumers the opportunity to customize a message on the can of soup and get it delivered anywhere as a sort of "get well soon" gesture. It is a great away to raise awareness and provide positive exposure for its brand.

http://www.bestadsontv.com/ad/40464/Heinz-Get-Well-Soup

Decisions Decisions Decisions

Life is all about decisions wether you are deciding what kind of cereal you are in the mood for in the morning or deciding which route you would like to take to get to work, there is always a choice to be made. Range Rover has taken advantage of this fact and created an engaging new movie/game in which you the user, make life decisions for someone else. Nothing says interactive like immediate live feedback and that is exactly what Leo Burnett has delivered for Range Rover. A movie clip of the outcome will immediately play depending on the decision you have made which creates a different movie experience for each individual viewer. The ad is meant to promote awareness about the new Range Rover Evoque model and it does so very well. Take a tour for yourself and enjoy the show!

Skittles Does it Again

The candy icon is known for its notoriously funny television spots. Considering that we are in the digital age, advertising on television simply will not suffice. The web is a MUST have medium for any successful advertising campaign and Skittles did not disappoint. They have released a series of online videos which engage the viewer in a whole new way, physically. The premise of these videos is to have the viewer place their index finger on a predefined point on the screen and watch as a story unveils itself around their finger. These videos went viral as expected and captivated a whole new audience, well at least I know a purchased a pack of Skittles after watching it and that boys and girls is success!

Watch the video here